Explore Japan’s Hidden Gems! Uncover the beauty of Japan beyond the usual tourist spots. Join us for an unforgettable journey filled with authentic experiences and local secrets!

Japan’s best, found in its smallest towns.
Freshly picked strawberry at a Moka farm
eat where it’s #1
for your second, third, and tenth trip — from a friend in Tokyo
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What this is

You’ve done Tokyo, Kyoto, Osaka.
This is where you go next.

May you find the place your heart is drawn to.
Start with the stories
The stories

Three towns to start

the beginning of an adventure you don’t know yet
01Tochigi Pref · #1 strawberries
Strawberries in Moka, Tochigi

Moka

The country’s best strawberries, straight off the vine — an easy day trip from Tokyo.

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02Yamanashi Pref · #1 grapes
Shine Muscat grapes in Katsunuma, Yamanashi

Katsunuma

Pick-your-own Shine Muscat, a vineyard lunch, and a hot spring over the whole valley.

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03Kagoshima Pref · #1 green tea
Chiran tea fields with Mt. Kaimon, Kagoshima

Chiran

A peaceful tea town where even the free cup at an ordinary diner is extraordinary.

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More towns are coming —
See all the stories
The concept

Eat where it’s #1.

A running map of Japan’s number-one foods — and exactly where to taste each one at the source.

See where it’s #1 →
Pigchi, your Tokyo correspondent
Your correspondent

Meet Pigchi

“The high-taste Tokyo friend behind these letters. I don’t do bucket lists or hidden gems — I just get excited about real discoveries and want to tell you. I only recommend what I truly love, and I’ll always tell you exactly why.”

About Pigchi →
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keep in touch

Postcards from Pigchi

Every so often, a photo and a few lines from wherever I am in Japan. No sales pitch — just a postcard. The closest thing to a real correspondence I can offer someone I haven’t met yet.

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