Japan’s best, found in its smallest towns.

eat where it’s #1
for your second, third, and tenth trip — from a friend in Tokyo
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What this is
You’ve done Tokyo, Kyoto, Osaka.
This is where you go next.
May you find the place your heart is drawn to.
Start with the stories→
The concept
Eat where it’s #1.
A running map of Japan’s number-one foods — and exactly where to taste each one at the source.
See where it’s #1 →
Your correspondent
Meet Pigchi
“The high-taste Tokyo friend behind these letters. I don’t do bucket lists or hidden gems — I just get excited about real discoveries and want to tell you. I only recommend what I truly love, and I’ll always tell you exactly why.”
About Pigchi →par
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Postcards from Pigchi
Every so often, a photo and a few lines from wherever I am in Japan. No sales pitch — just a postcard. The closest thing to a real correspondence I can offer someone I haven’t met yet.
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